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August 3, 2009

Recycling Today

Tomra Pacific to Open New Recycling Center

Tomra Pacific Inc., a unit of Tomra of North America, a provider of advanced recycling solutions, has announced that it will open a RePlanet recycling center in Tustin, Calif., on the grounds of an Albertson’s supermarket. The RePlanet kiosk is designed to give consumers in the city clean, user-friendly access to beverage container recycling and California Redemption Value (CRV) cash, the company says.

The RePlanet center, which will be located in the supermarket’s parking lot, will house four bulk reverse vending machines (RVMs) that consumers can use to deposit their used glass, plastic and metal beverage containers. In return, consumers will receive vouchers to bring inside the Albertson’s store to redeem their CRV bottle deposits.

“We are delighted to be working with the city of Tustin on this much-needed community service for residents,” says Adrian White, vice president of business development at Tomra Pacific Inc. “Those who previously only had access to curbside recycling – with no CRV cash benefit – can now return their beverage containers to a convenient, user-friendly and safe location, and gain the accompanying financial return. A supermarket that provides recycling facilities not only improves its image in the community, it can also leverage the increased foot traffic to gain incremental sales and increase customer loyalty.”

RVMs are designed to automate the process of collecting and sorting beverage containers by material and size. Tomra's patented recognition technology, Sure Return™, provides continuous video surveillance of inserted items, ensuring correct deposit refunds for consumers and accounting accuracy for the store, the best protection against fraud, according to the company.

After the Tustin center opens, Tomra Pacific will make personnel available to help the public learn how to use the machines. Tomra Pacific currently has over 440 RePlanet centers in California and says it is responsible for recycling 3 billion containers in the state, 19 percent of the state total.


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